BRAND
EXPERIENCE
If you think of your brand as a story that unfolds across ALL customer touchpoints, you'll realize it's not just your logo, website, product features, menu, or packaging; it's an experience built from a continuous stream of internal and external elements that often add up simultaneously.
To make it easier to allocate services, I've grouped them into several sections below.
You might need all services from one section, or a combination of services from different sections — and that's more than okay. My services are modular and adaptable to your specific situation - like magic!
You can always email me or schedule a free 20-minute chat. I'm always looking forward to creating new, impactful Brand Experiences together!
WHAT I CAN DO
for you
BRAND CREATION
With Brand Creation services, I'll help capture and translate your ideas into a brand concept. This will help define your vision and create your brand's persona. Then, we'll build your brand's unique identity and intentional messaging to captivate your target audience and set you up for success.
With the addition of comprehensive research and a little bit of Milo's magic, we'll create a foundation for a lasting, authentic, and impactful Brand Experience.
— Brand creation package (mood boards, research, analysis results, reports, mockups, etc.)
— Brand identity package (name, logo, color scheme, statement, tone, culture, audience, etc.)
— Ready-to-use files package (one-pagers, templates, images, fonts, etc., in all needed formats)
— Brand guidebook (master file to use as a guide and reference for your teams, partners, etc.)
— Additional materials and guides, as per your specific needs (upon agreement)
BRAND STRATEGY
With Brand Strategy services, we dive into the intricacies of your living, existing brand. We can work through the correct market positioning and pricing structure or dive into the advertising campaign. We can develop a strategic plan for a new product or service launch.
With a strategic approach, creative thinking, and a little bit of Milo's magic, we'll add value and create opportunities for your business and your clients.
— Market positioning and placement strategy (new markets, website, sales channels, etc.)
— Industry expansion and integration strategy (new product line, partnerships, acquisitions, etc.)
— New product or service strategy (implementation, compatibility, conformity, launch strategy, etc.)
— Productized services strategy (defining, standardization, scope, offering, value proposition, etc.)
— Miscellaneous solutions for any challenging situation you might find yourself in (upon agreement)
BRAND REFRESH
With Brand Refresh services, we're diving into a makeover! We'll take a closer look at what's not working and why, to help us make a feasible and measurable end goal. Then, we'll develop actionable tasks for reshaping and relaunching your brand while keeping your identity and values.
With valuable insights, creative mastery, and a little bit of Milo's magic, we'll shift public perception and refresh your Brand Experience for everyone.
— Brand audit report (brand elements analysis, benchmark analysis, reputation analysis, etc.)
— Brand update/refresh strategy (logo, color scheme, statement, tone, messaging, activation, etc.)
— Rebranding strategy (new brand identity, implementation mapping, process guidance, etc.)
— Documents and creative files (guidebook, templates, imagery, communication plan, etc.)
— Additional materials and guides, as per your specific needs (upon agreement)
EVENT BRANDING
With Event Branding services, we step into the more tangible world of experiential branding. Social and promo events rule the branding world, as possibilities are endless, and here, magic comes to life before your eyes. Conferences, shows, parties, fairs, and retreats. In-person and virtual.
With bespoke event planning, clever infusion of brand elements, and a little bit of Milo's magic, your events will bring the brand to life in the most memorable way.
— Event Experience management (planning, budgeting, logistics, guest relations, communications, etc.)
— In-person event branding (physical space branding, budgeting, promo materials, etc.)
— Virtual event branding (platform branding, virtual rooms, backgrounds, communications, etc.)
— Event branding guide (for hosting events, for attending events as a company representative, etc.)
— Miscellaneous solutions for any challenging event or situation you might be in (upon agreement)
BRAND TRAINING
With Brand Training services, we're sharing the knowledge! We can bring the Brand Experience concept closer to other stakeholders or shape anyone's perception of a brand to ensure ongoing alignment and consistency. As, sometimes, even a sea of emails and presentations is not enough.
With the target audience in our focus, a thoughtfully designed training delivery, and a little bit of Milo's magic, the army of Brand Ambassadors awaits you.
— Brand introduction for stakeholders (brand overview, benchmark, value proposition, reputation, etc.)
— Brand introduction for employees (brand story, components, customer engagement, FAQs, etc.)
— Brand Experience for events teams (brand experience concept in event management)
— Brand activation in-house campaign (employee engagement through brand, internal events, etc.)
— Additional training formats and materials, as per your specific needs (upon agreement)
... AND MORE
The Brand Experience approach affects many aspects of your business and manifests in countless situations where you or your company might find yourself.
— Reputation Management Strategy
— Internal Communications Strategy
— External Communications Strategy
— Change Management Communications Strategy
— Agency Relationship Management
— and more
If you can't find the right service or solution on this page, let's discuss your challenge. I might be able to help, but if I can't, I will gladly refer you to someone who can.
89%
of marketers claim building brand awareness as a top goal.
94%
of brand managers focus on building an engaged audience.
7sec
is time for someone to form their first impression from a logo.
77%
of customers make purchasing decisions because of the brand.
WHAT I WON'T DO
for you
And it's not that I can't. I will not do these tasks because my time is better spent working with you, rather than on tasks like:
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Graphic design and photo manipulation
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Marketing operations and advertising
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Copywriting, content writing, or ghostwriting
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Internal, external, or any communications or announcements writing
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Social media content or any promotional content creation
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Website/Webshop design or creation
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E-commerce management
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Lead generation
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SEO optimization
Instead, I work closely with individual contributors and niche teams of experienced professionals who are my long-time trusted partners with the same Brand Experience magic in their work.
This means you can still receive all these deliverables through the Magical Milo offering, either by having me navigate the process, manage the relationship, and represent your interests, or by having me recommend the right contact for the task at hand.
STILL NOT SURE?
Legit. Let me help you make the right decision for you or your situation.
If you can answer any of these questions with a Yes, then we have some exciting topics to discuss!
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Do you have a business idea but are unsure how to shape it up and make it happen?
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Does it take you much talk to explain what you do?
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Do you have a registered name for your business, but you would like to have a brand?
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Did you create a brand, but it’s not marketing as you’d like?
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Are your marketing efforts attracting the wrong audience?
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Does it feel like you need fresh eyes on your marketing and communications?
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Do you think you should find a better social media specialist or a designer?
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Did you change your product or service offer, but customers are not responding well?
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Does your existing logo or messaging still reflect your current business?